The
Art of
Selling

It's Not What You're Selling
It's How You're Selling It

In conjunction with our creative marketing approach, The Polsky Porpino Team also provides exceptional hospitality to ensure both parties feel at ease during our seamless transaction.

The key to selling your home or development is to create a marketing and PR campaign that creates a story that people want to share.

Pricing
Your Property

With access to real-time regional data and internal insights across the Elliman agent network, your agent will conduct a thorough market analysis and work with you to determine the optimal price and positioning for your property.

Why This
Strategy Works

Properties priced at market levels indicate proper appraising, assisting in the buyer’s ability to secure a loan. More buyers are attracted, and more serious offers are received.

Marketing time is shortened, with immediate activity from the moment the property becomes available. Increased activity on the property can often cause it to sell at or above asking price.

Determining Your
Target Audience

With our industry-leading public relations and innovative marketing expertise, we know how to tell the unique story of your property like no one else can. We help you put your property in the spotlight and set the stage for attracting the right buyer.

Preparing for
Launch

Our in-house PR and marketing teams work with your agent to prepare a comprehensive, strategy driven plan for promoting your property. From premium photography for custom websites and email campaigns to staging your home for live and virtual viewings, we make sure everything is in place to launch your listing.

Photography / Renderings

We commission expert real estate photographers to shoot high-resolution images of your listing and capture the property at its best. The photos will be used in every type of marketing material, most prominently on Elliman.com.

Videography

Video is king when it comes to content. Douglas Elliman works with several highly regarded video production companies to create a sophisticated video featuring the residence, as well as the surrounding neighborhood.

Marketing Your
Property

With our industry-leading public relations and innovative marketing expertise, we know how to tell the unique story of your property like no one else can. We help you put your property in the spotlight and set the stage for attracting the right buyer.

Website Syndication

With nearly 90 percent of buyers searching for property online, we average more than 10M visitors and 27M page views per year on Elliman.com. Visually stunning and optimized for search, Elliman.com attracts online searchers to your property while syndicating your listing to Wall Street Journal, Zillow, Realtor.com and other sites where buyers browse.

Social Media

With approximately 620,000 users across all platforms and delivering more than 235 million impressions annually, our social media channels reach buyers where they are, drive traffic to our website, and give your listing the visibility it deserves.

Advertising

Through our strategic partnerships and longstanding relationships with media outlets, we put your property in all the right places.

The Power of Press

By all measures including reach, article volume and ad value, Douglas Elliman is one of the leading names in real estate news. Year over year, in 2021 Douglas Elliman increased its potential reach of over 82 billion impressions and equivalent advertising value of $762 million.

Public Relations
#1 in Texas

By reach, article volume and ad value, Douglas Elliman is the leading name in real estate news.

Reach

Total Reach of articles mentioning the brokerage.

31.2B

Articles

Total number of articles mentioning the brokerage

2,763

Ad Value

Total ad value of all news press mentions

$29M

Total Reach of all articles that mentioned the brokerage.